Thursday, July 16, 2015

How To Market Gourmet Mexican Jams, Jellies, And Chutneys In Jars

By Phyllis Schroeder


Homemade products are getting more and more popular these days. It is all thanks to the fact that there is more homey feel to the products when they are homemade. It is even more evident when it comes to food. A lot of buyers prefer to find homemade food, especially when the one selling them is someone they know.

The said food should be created by someone a person knows before making this purchase. Not only that, this homemade dish should be safe to eat and delicious. These are just the basic standard you have to follow when buying gourmet Mexican jams jellies and chutneys. These should be safely and properly preserved.

If you want to venture into the selling of the said homemade dish, then you better understand properly the preservation process you have to go through. Especially since this is something that others eat, you have to avoid failure. You also have to ensure cleanliness when preparing the ingredients and cooking to avoid food contamination.

You need to make the food with love. Some people might say that this is just too sentimental or such but it is actually a common belief among chefs that they can make their dishes more delicious if they think about what or who they love. After all, only when you put love into the food will you be able to give the best flavor to it.

Once you have finished creating this homemade dish, it is now ready for packaging. You must think carefully on how you will package the homemade dish. You cannot just put it inside a jar, after all. You have to make sure that the packaging is appropriate for the said dish as well as appealing to the target buyers.

After taking care of your packaging, it is necessary to market this foodstuff. With proper marketing, you can gain more exposure in the market for your foodstuff. There should be various marketing strategies you are able to use these days. For you to properly market the said foodstuff, here are some of the marketing methods you can use.

Since the said homemade food business is still a small one, you can start out by spreading the word to your friends, family members, relatives, colleagues, associates, and even your neighbors. You can start with you social circle. Once they love your homemade food, the news will spread around, gaining you more exposure.

Do not hesitate to use the social media websites. This is a way to network your homemade dish to the people on the Internet. You can just make our own business page for free. There is no fee for joining these websites, after all. Be sure to stay active when using the social media websites to gain more buyers.

You can make a deal with the cafes you think will make use of your homemade dish. If not them using your dish, you can just go for a consignment deal where you can get the cafes to display your jars. You have to be really proactive when marketing the homemade dish if you want to make a profit. You cannot get anyone interested in your homemade dish if you are passive with marketing.




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